$200 million for Windows advertising
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$200 million for Windows advertisingExpand / Collapse
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Posted 6/23/2008 3:31:34 PM


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Looks like MS is trying to battle all those Apple ads bashing Vista.
“an additional $200 million for Windows advertising this year, even though in nonlaunch years thre is typically no budget increase at all.” It sounds as though this is in addition to the $300 million Microsoft already has agreed to spend with Crispin Porter + Bogusky to improve the company’s overall image and brand.


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